Core Strategic Group is seeking an experienced VP of Digital Strategy who also has knowledge or a background in public affairs to be part of a fast-growing team. In this role, you will contribute to the strategy, development, and execution of digital advertising campaigns for a diverse slate of clients, issue campaigns, ballot initiatives, candidates, nonprofits, and corporations. You’ll use your knowledge of ads strategy to create, optimize, analyze, and report on digital ad campaigns. If you’re someone with previous experience in political and advocacy campaign management and you’re excited about harnessing the latest digital technology to advance issues we hope, you’ll consider applying for this role. We’re looking for a self-starter who can be a productive contributor in a team environment to partner with and support the goals of colleagues on other account teams. The location of this position is flexible for the right candidate. We have offices throughout the country including Sacramento, CA, Anaheim, CA, San Francisco, CA and Washington, DC.
Responsibilities
- Lead strategy and execution of large-scale, multi-channel digital advertising campaigns, including tracking progress toward goals, monitoring budgets, and adjusting plans based on results and key metrics
- Serve as the main point of contact for several clients across multiple complex issues
- Provide responsive, timely, and strategic counsel to a variety of diverse clients, advising them on how to accomplish their goals in a given amount of time
- Participate in business development functions as needed, such as joining pitch meetings, contributing to proposals, and building media plans that outline platforms, targeting, creative, and estimates of results
- Analyze results and harness data to make informed decisions and offer strategic recommendations; develop client-facing reporting that seamlessly translates numbers into meaningful and understandable stories
- Develop cohesive plans for clients by thinking “big-picture” and suggesting the incorporation of other services such as Strategy and Technology, if applicable
- Keep up to date on the latest with the industry at large, ensuring the practice evolves ahead of key competitors and threats
- Experience with federal and state advocacy programs
Requirements
- 7+ years in the digital advertising space (previous experience with political and advocacy campaign management preferred)
- Well-versed in ad strategy and various paid digital advertising platforms, including Facebook/Instagram, Google Search, programmatic partners, YouTube, and more, with the ability to recommend the appropriate platforms and targeting in order to accomplish client goals
- Ability to effectively communicate the value of digital advertising to clients and prospective clients and to make recommendations that align with their overall goals, objectives, and budget/time constraints
- Stellar interpersonal communication skills and ability to collaborate with cross-functional teams to see projects through to completion
- A positive attitude and ability to creatively solve problems
- Excellent organizational and time management skills, with the ability to shift gears quickly, balance competing deadlines, and work efficiently in a fast-paced agency atmosphere
- A strong understanding of advertising performance data and metrics to help inform strategy and insights
Compensation & Perks
- Competitive compensation: We offer a strong base salary as well as a full benefits package including health, dental, vision, life and disability insurance, 401k employer contribution, vacation, sick leave and14 paid holidays.
- Amazing team: The CSG team is an inspiring & award-winning group of brilliant, motivated, principled, good-spirited people
- We promote from within
- Open door policy. Our doors are always open for impromptu drop-ins with leadership and every team member benefits from an annual review to look at past successes and map out your future
- We believe in the power of community and actively give team members time to service causes they are passionate about
- Flexibility: We believe in work life integration allowing you to engage as your best self in your home, your community and your work
If you are interested in applying, please send your resume and cover letter to kbabb@corestrategicgroup.com.